If you are a baby boomer like I, you probably associate Wimpy as a friend of Popeye the Sailor. Yep, that’s J. Wellington Wimpy to we cartoon enthusiasts.
Created by EC Segar for the original Popeye comic strip, the soft-spoken, kind, intelligent Wimpy was Popeye’s friend. When Fleischer Studios animated Popeye, Wimpy took a less prominent role.
Hamburgers are Wimpy’s favorite meal, and we know he can continuously eat them! Wimpy was also cheap, even a moocher, thus known for his famous line, “I’ll gladly pay you Tuesday for a hamburger today.”
Wimpy also inspired the name for a fast food restaurant in London (1954). The chain has been bought and sold several times, but we can find Wimpy’s today in over 20 countries. However, this story centers around Wimpy’s in South Africa.
The chain had an ad campaign promoting that it had Braille menus, but a promotion’s effort took a unique turn – they used sesame seeds to place Braille messages on 15 hamburger buns, and then served the hamburger to 15 blind individuals.
Whether a sincere small gesture or intentionally exploitive, this is a feel-good video. Have a good rest of the weekend.