On Blogs: Posting and Frequency

When I first started blogging almost 7 years ago, I posted every 2-4 days. Somewhere along the line, I felt that more posts meant more hits, more regulars, more comments, and whatever else can be tied to more. I eventually settled into a schedule that balanced preparation and commitment. Not too long ago, I ended two long-running series in order to reduce posting. So far, I’m content with that decision.

“Posting and Frequency” was one of the themes readers offered in the comments in my post, On the Blogging Blues (April 27, 2015). All I’ve done is collect the comments, organized them into topics, then paraphrased the words. Thanks again to the readers for making this post and the entire series possible.

Topic: Posting and Frequency
Because there are so many blogging styles and routines, one size doesn’t fit all

Visiting and commenting elsewhere daily is more important than posting daily.

Don’t fear the space between posts because you aren’t going to lose anyone.

Find a schedule/routine that works for you.

Too much can overwhelm readers.

A posting rhythm is important – but the preferred rhythm is different for everyone.

The “too-muchness” factor can lead to the Blogging Blues.

Regarding one’s posts, learn the difference between quality and quantity.

Blogs are different from Facebook, so don’t treat blog posts in the same light as Facebook posts.

Find a rhythm in having an event for each day. This keeps the blog fresh for the host and the reader … thus, the amount of angst down to a dull roar. I never have to sit and wonder what I’m going to write because the schedule dictates.

Use your notification tools wisely in order to manage the flow of emails.

Past Topics in This Series
Blogging
Breaks and the Blues
Community

Next Topic: Writing

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112 thoughts on “On Blogs: Posting and Frequency

  1. Great comments and advice. I especially like the comment about it being more important to visit and comment than posting daily. That’s a great point turns into a domino effect. By visiting and thoughtfully posting it probably leaves one less time to post.

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    • George,
      I absolutely agree. I learned early that important factors are for the host to answer comments and reciprocate … and domino effect is a great way to describe what can happen.

      Like

  2. Blogging seems seasonal too. It slows down in the summer–which isn’t surprising–and sometimes in the winter when people get blah-ed by the cold and feel the need to hibernate a bit. But let’s not think of winter just yet.

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  3. Yes well precised again Frank. Thank you for collating all this and keeping it in front of us. I’m sure I’ve said it before, for me it’s about building a community and interacting and respecting those who make up your community that is more important than posting for ‘hits’. I don’t understand the thinking behind pushing the ‘like’ button when you haven’t even read the post for example – what is that about?

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    • Pauline,
      Thanks for your affirmation and appreciation of this post. As you know, the readers here have provided many great suggestions, thus the reason for my series of collations. To answer your question, I think it’s primarily done to enhance their own traffic – that is getting you to visit them. Well … that’s a reason, so I imagine there are others.

      Like

  4. I used to post 2 to 3 times a day which eventually overwhelmed me, though considering the main theme of my blog, it’s not really surprising. Now, I have settled to post one post a day. Of course, my stats suffered but it’s ok since I’m now quite comfortable with my current posting schedule.

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    • Abyss,
      I would guess your comment represents many bloggers because that’s something we had to learn … and I say WE because I know that’s true for me – that is in adjusting a posting schedule. Yes, stats suffered, but I’ve learned to accept that.

      Liked by 1 person

  5. Frequency of posting really reflects the personality of the blogger. The folks who schedule, prepare their posts differently than those who just wing it (or whinge it!). There’s lots of room for all types! We balance each other out.

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  6. Frequency of posting is one consideration, length of posts is another if you really want to cultivate a community, receive decent comments and take time to reply to the comments. I don’t care to deal with blogs that post daily, except for a couple of them where the postings are short and sweet, and have something original to tell, so I can read and respond without a huge commitment of time. I don’t want to read novels, or long excerpts from memoirs. People who constantly reblog the posts of others or copy and paste a lot of stuff from the internet also turn me away. And when a blog starts to look and sound too much like Facebook, I’m outta there!

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    • Danica,
      Glad you appreciate the list, but I have to give credit where credit is due – these came from my readers, thus I merely collected them. The “too muchness” point is a great way to make a point.

      Liked by 1 person

  7. Dear Frank, for me is matter of time… and priorities. Sometimes I just like to read and comment, feel other people emotions and watch beautiful pictures. Other times I really don’t get my way to the PC since family, work and house evaporate my time… But I do agree the quality is more important than quantity!
    Have a lovely day :-)claudine

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    • Claudine,
      Your choices frees yourself from obligations, which I greatly respect because others feel an obligation to post – thus a pressure. Yes, blogging is only part of our life, and not the main part! Thanks for sharing your wisdom.

      Liked by 1 person

  8. At first I posted almost every day, but as I got more followers I became conscious of not annoying people with too many posts. I have cut back to every 2 or 3 days, which suits me much better as I have a couple of blogs.

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    • Debra,
      You have discovered the right balance for you and your readers, both of which are important. And so others know, most of the time posts on your blogs are independent from the others. Cheers to your efforts.

      Like

  9. “Visiting and commenting elsewhere daily is more important than posting daily.”
    This is me 🙂 I mean for me… I do appreciate this more than my own posting… And yes, for all of us “time” is matter and also we don’t have the same internet fast too… sometimes it takes time to post something or to give a comment… Another point that you did, yes, I do agree too about quality is more important than quantity… I really feel lucky myself, because this is amazingly a wonderful community… Thank you dear Frank, you did a wonderful post, Love, nia

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  10. My blogging began a little more than three years ago. A response to requests from friends and family, it is a ramble through my lifetime, based on my current days. A diary of sorts. So I post daily, and have been surprised and pleased by the number of new friends it has brought me. Occasionally, when out of the country, with no internet access, I have been a day or so late. Then Jackie has received phone calls or e-mails asking if there is anything wrong.

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  11. Insightful and truthful as always, Frank. It’s so cyclical this blogging. I’m glad people stick around, it’s a good place to hang out and catch up. Good reading and good comraderie. Cheers, sir!

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  12. I totally agree with fellow bloggers, your blog has to feel comfortable to you or it is just like having a job. Some of my favorite bloggers post every day…way too often to keep up with let alone comment on.

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  13. Hi Frank! You always do such good discussion posts. I was given advice by a friend to follow a posting schedule a while ago, and I know I told you about it, but don’t know if you would remember. Anyway, we thought it would help me with self-discipline, but I was only able to maintain it for about 2 weeks! Didn’t work at all! I think I would have had better success with it if I wasn’t working. So now I post when I can, but it depends on how much time I have. I prefer to post less often with posts I hope have something to contribute, rather than post stuff about me just expressing myself which has been kind of a progression for me, I guess. (Although that self-expression feels good sometimes).
    Love your video, too – always been a Pink Floyd fan! 🙂

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  14. Two life truths I got from your post today:
    (1) “Blogs are different from Facebook” – (I like Afrankangle and I’m not on Facebook)
    (2) “(Keep) the amount of angst (in your life) down to a dull roar.” (Avoid three-putts and double bogies)

    Liked by 1 person

  15. I’m spending far more time commenting and answering comments at the moment. My own posts have slowed down and also by necessity gotten less wordy. I often suspect that many people skim over the words and just look at the pictures. Good post, Frank. 🙂

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  16. you’re writing about an important topic:
    “Interacting with others beats counting stats…”
    = this is also a perfect resume for me as a guitarist,
    listen to my playlist TOGETHER:

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  17. I just love this post. I think some people forget that you have to go at your own pace when posting. I remember when I was posting twice a day, no wonder I burned out. It was too much. People will continue to support you even if you don’t post twice a day… was a lesson I had to learn. I hope new bloggers read this post, it will definitely help so many.

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    • Hi Kia,
      you know what I discovered? At some point posting won’t bring you the biggest audience but liking and commenting around on other blogs will as well. I’ve seen how this has brought many views back to my blog. Just by interacting more. The “Reader” is a good help in this sense.

      Liked by 2 people

      • Hello Frank,
        good to see you too! It’s been a while 🙂 it’s been a busy year between last October and now.
        True what you say… only now, 7 months later, I feel a bit more settled in my new country, Mexico.
        Routine should be 3 times a week, 2 photos of the day and 1 feature post, however, because I let my blog alone for a while I need to recover from that and get my stats back up again. For this reason I decided to post more often, almost everyday until I see a decent increase in audience. At least that is what I think it’s going to work out for me 😛
        Do you have any suggestions or tips? 🙂

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        • Thanks for catching me up. If you are blogging for business purposes, think of your blog as a weekly magazine. For instance, Mondays – A photo entry … Wednesday – a feature … Friday. Tips … then repeat the pattern the following week. (Note – The topics were just suggestions to share different themes for a given day) Just something to ponder.

          Liked by 1 person

        • Noted 🙂
          I will do this and see how that works out. Thank you Frank!
          Is the idea of hosting other bloggers as guests bloggers a good idea?

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        • I’m not sure I’ve hosted others … and I know I’ve never been a guest blogger. Collaborating with others about their travels may be an idea. But if it’s for business purposes, you must drive the post, not your guest. So it goes back to these questions that you must answer to self: Why blog? What do I expect to get from blogging?

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  18. Great feedback. I like the comment about quality v quantity. Some bloggers post multiple times a day with reblogs of famous people’s quotes. I don’t need that much inspiration! 😉

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  19. As my graffiti blog is pictures, the posts are quick to do. So 1 every day or every other day is fun. This is of course, if I am not on a job. In that case once a week is a luxury.
    I also like visiting, commenting & answering comments. I basically do what feels fun.
    Sometimes I feel a bit panicky, as I have over 400 bits, pieces & murals saved up that I want to share.

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    • Resa,
      Thanks for sharing your perspective about posting. I imagine your time is in finding and taking the pics of the murals. Although your our posting daily, each post has a unique nature to them.

      Like

  20. Interesting post, Frank! It’s great that so many different blogging styles and strategies exist. I get inspired every day, said not in a Polly Anna sort of way, I assure you!
    Cheers,
    Theadora

    Like

    • Theordora,
      Oh yes … so many styles, strategies, formats, and more … thus one size doesn’t fit all … and absolutely others inspire others in a way only the one inspired understands. In my case, readers made so many worthy comments on the original post, they inspired me to collate and organize their ideas.

      Liked by 1 person

    • Colline,
      No question that work and other life commitments impact blogging posting. In terms of social media fatigue, yep … it can be due to others, self inflicted, or a combination of both.

      Like

  21. Wonderful series, Frank. No doubt many are smiling and nodding along.
    More is not always better and reblogging constantly/too many guest posts tend to make people wander off.
    So many blogs and different styles make it a very interesting place.

    Like

    • Mouse,
      The mega-wide swath of blog types is what makes it an interesting place. Then again, there are certain “traits’ that I just don’t get. Then again, someone does! Glad you enjoy the series … and thanks for your input!

      Liked by 1 person

  22. Hi Frank, well you certainly got a lot of feedback from your very first post through today. I’m not on Facebook, no reason to be caught up in the hype, haven’t seen the value in it. All good advice from everyone – I’ve gotten my posts down to two and sometimes three posts a week. But today I’m still two days behind in my Reader, very hard always chasing this ball.

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    • Mary,
      Keep up with blogging is not only the feeling of chasing the ball, but the ball is rolling downhill! … and I think the vast majority of bloggers would agree with our point.

      Oh yes … hats off to all those who commented on the original post that sparked this serious. First I compile the list and then organized them into common topics. I originally thought it would be one post, but then I noticed and thought NOBODY wants a overly long list of stuff … so hey — thus why it’s 5 posts.

      Liked by 1 person

        • Yes, the whole process took time. Once I selected the comments and organized them into topics, then the playing with the wording and double checking the organization took place … by then, I was seeing the light. One more in the series.

          Liked by 1 person

  23. I kinda like it when I get behind reading your posts, Frank. That way, I get to see everyone else’s comments as well as your responses! (I have learned to NOT check the “Notify me of new comments via email” as I was getting so overwhelmed. Well… I check it on YOUR blog and on Raye’s because the comments and replies are as interesting as the blog post itself!

    I know I’ve told you I’m not a fan of multiple per day posters – mostly because I am not a mere “Liker”, as you know. I am a commenter who loves giving/getting feedback and being introduced to new voices. After all, had I not enjoyed the repartee between you and Jots, I would not be here at all… 😀

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  24. A must read! …. I really appreciate the advice you give us here, dear Frank!… I truly believe that, above all, blogging is an enriching experience, so we must find our “Golden mean”… i.e balance and enjoy it as much as we can! … Love & best wishes to you. Aquileana 😀

    Like

    • Aquileana,
      Many thanks … and credit to all the contributors to this post. Great point about an enriching experience and the importance of finding our own balance. One more in this series. … .and this series is a place all new bloggers should start.

      Like

    • Jennifer,
      Welcome first-time commenter! (and I noticed you didn’t bring Carrie along.) 😉 Great point about breaks, and oh … there are two posts (linked in this post) that are important – 1) the one that sparked this entire series – On the Blogging Blues, (see second paragraph) and 2) Breaks and the Blues (linked just above the video).

      Like

  25. Pingback: On Writing for Blogs | A Frank Angle

  26. Good points. Here are a couple of others to consider. Posting somewhat consistently is important to those who truly follow Storyteller. A post a day, because it is mostly about a picture is not over whelming to them. In fact, if I don’t post for a day to two I get emails wondering if I’m okay. Two, I suppose you have to understand why you are blogging. I’ve have a couple of blogging buddies who rarely have long reply threads, yet they have actually built profit producing blog sites. Three, for me, original content matters. I rarely take the time to read blogs that have some quote by somebody that I’ve never heard of, slapped over a picture. Finally, I am a pretty big artists rights advocate. I do not use music from YouTube because, guess what? The artist never sees a dime in royalties and it’s likely they don’t gain anything in terms of publicity from my blog. There you have it. 🙂

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    • Ray,
      Welcome first-time commenter … and wow … many thanks for the great points.

      Understanding why on blogs is a great point. As you mentioned, some are in it for profit. I’m a regular schedule person .. .currently about every other day, although I was 5-6 times a week for many years. Regarding YouTube, another great point … but oops … and I do post my share of videos with songs.

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      • Thank you. You have to understand that we earn at lot of our livings from royalties around this place… the thing about regular or consistent is one of the first things I ever learned about blogging. Doesn’t matter how often you do it, just don’t be too random. Or, when you do publish a random post make it about something really important.

        Like

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